WBR

Developer History

The Waterway Developments is a boutique luxury powerhouse in Egypt, established in 2010 as an alliance between business visionaries Ahmed El Sewedy (of El Sewedy Electric) and Hossam Hassan. The company is synonymous with "high-end elegance" and is credited with bringing a global, resort-style sophistication to urban living.

• Reputation for Quality: They are famous for their "Branded" and "Fully Serviced" concepts, prioritizing hotel-level hospitality within residential communities.
• The "Waterway" Ecosystem: Beyond homes, they manage massive commercial landmarks such as 5A by Waterway (the largest commercial hub on the Ring Road) and The Drive, which serve as the premier social destinations for East Cairo.
• Key Expansion (2026): The developer has recently launched the Waterway East (6th Settlement) expansion, reinforcing their dominance in New Cairo.

Project Details – WBR1 (Waterway Branded Residences 1)

WBR1 is a "Special Edition" residential project designed to offer a seamless bridge between private homeownership and five-star hotel living. With only 100 to 150 exclusive units, it is one of the lowest-density projects in New Cairo.

• Architecture & Concept: The buildings follow a Ground + 3 Floors low-rise structure, designed to provide the stillness of a villa with the services of a hotel.
• Unit Diversity & Specs (2026):
• Studios: Starting from 45 m² to 62 m².
• Serviced Apartments: Ranging from 118 m² (1-bedroom) up to 345 m² (3-bedroom family layouts).
• Finishing: All units are delivered Fully Finished to hotel standards, including central air conditioning, high-end kitchen cabinets, and built-in appliances.
• Current Status (2026): The project is under active construction. While some initial handovers were targeted for 2025, full project delivery and operational hospitality services are scheduled for Q3 2027.

Project Location

WBR1 occupies a "Triple-A" location within the El Choueifat neighborhood, widely considered the most prestigious and mature residential district in the Fifth Settlement.

• Landmark Neighbors:
• 1 minute from the International School of Choueifat.
• Directly adjacent to 5A by Waterway and The Drive.
• 2 minutes from Credit Agricole Head Office.
• Connectivity:
• 3 minutes from the American University in Cairo (AUC).
• 12–15 minutes from Cairo International Airport.
• Strategically positioned with direct exits to South 90th Street and the Ring Road.

Facilities & Amenities

The "Branded" lifestyle at WBR1 is defined by 24/7 hospitality:

• Hospitality Services: A dedicated Concierge, housekeeping, valet parking, and room service from the on-site fine dining restaurants.
• Wellness & Recreation: A private Clubhouse for residents only, a state-of-the-art gym, a Luxury Spa with sauna/massage services, and heated indoor swimming pools.
• Social Hub: Fine dining lounges and coffee shops located within the building complex, providing a private social environment away from public malls.
• Smart Infrastructure: 4G technology integration, automated firefighting systems, and a private 12-seat cinema for resident use.
• Security: 24/7 elite security, smart gate entry, and high-level CCTV surveillance.